Hi, I'm Zach Bramwell

I’m a passionate Conversion Rate Optimization (CRO) Strategist who believes in the importance of seamless user experience, ongoing research, and iterative testing.

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the iterative process of testing a conversion funnel in order to obtain the most value from its traffic. In simpler words – running tests on a live site in order to increase the number of users taking desired action.

In my experience, any successful CRO program is fueled by user experience research, competitive analyses, and organizational buy-in.

Hear me talk about CRO a little more

Why I’m great at Conversion Rate Optimization

PROVEN CRO TESTING HISTORY

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CRO Test Win Rate

My Conversion Rate Optimization tests win 247% more often than industry average (12 %- 15%).

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Average KPI Increase

Each test leads to an average 32% increase of key performance indicators (KPIs). This includes metrics from winning, losing, and inconclusive tests.

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CRO Tests Performed

In 2020 I performed 101 CRO Tests on organic websites and landing pages, spanning a variety of site types and business verticals.

CERTIFICATIONS

Convert Certified Expert

Convert Certified Expert
Convert Certified Agency

Google Tag Manager Fundamentals

Google Analytics for Beginners
Advanced Google Analytics
Google Analytics for Power Users

What my colleagues have to say...

What doesn’t Zach do well? His work is impeccable. His rapport with clients is great, he is amazing on client calls. He is super helpful on the fly when something critical comes up. He’s always willing to jump in and help with proposals and QBRs as well.

Zach is great. He’s easy to work with, is skilled at his work, proposed great strategy, and handles my crazy ideas like a pro. I’d pick him for all my CRO needs.

Zach is the best! He is brilliant, always willing to help even when he is swamped and makes us all better performance marketers.

While Zach has a vast expanse of knowledge, he’s also incredibly humble, kind, easy to get along with and fun to be around. He handles feedback well and is eager to improve personally and professionally.

Zach is really brilliant at what he does and is a great collaborator. He does an excellent job of checking with other stakeholders when he is preparing a new test to ensure that there will be no negative impact on our respective channels which I truly appreciate!

My Passion Project

OUT Photo Series visually explored the differences between “closeted”/shameful experiences, and “out”/positive experiences surrounding identity in the LGBTQIA+ community. The photos in this project were all taken during a face-to-face conversation about Queer identity.

Project areas included:

Branding
Photography
Social Media
Web Design
Web Development
Print Design
Art Shows

Get to know me...

I was born in San Diego, grew up near Boise, and now hail from Phoenix.
I have played the piano for 17 years.
I’m a proud cat parent to Vivian, whose namesake is Pretty Woman.
My ideal Saturday morning involves drinking fresh coffee and reading an interesting memoir.
I enjoy crafting things, such as: candles, needlework, clothing, and blankets.