Zach Bramwell

Hi, I'm Zach Bramwell

I’m a passionate Conversion Rate Optimization (CRO) Strategist who believes in the importance of seamless user experience, ongoing research, and iterative testing.

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the iterative process of testing a conversion funnel in order to obtain the most value from its traffic. In simpler words – running tests on a live site in order to increase the number of users taking desired action.

In my experience, any successful CRO program is fueled by user experience research, competitive analyses, and organizational buy-in.

CRO Funnel Visualization

Hear me talk about CRO a little more

Why I’m great at Conversion Rate Optimization


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CRO Test Win Rate

My Conversion Rate Optimization tests win 247% more often than industry average (12 %- 15%).

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Average KPI Increase

Each test leads to an average 32% increase of key performance indicators (KPIs). This includes metrics from winning, losing, and inconclusive tests.

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CRO Tests Performed

In 2020 I performed 101 CRO Tests on organic websites and landing pages, spanning a variety of site types and business verticals.



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What my colleagues have to say...

My Passion Project

OUT Photo Series visually explored the differences between “closeted”/shameful experiences, and “out”/positive experiences surrounding identity in the LGBTQIA+ community. The photos in this project were all taken during a face-to-face conversation about Queer identity.

Project areas included:

  • Branding
  • Photography
  • Social Media
  • Web Design
  • Web Development
  • Print Design
  • Art Shows

Get to know me...

Get in touch!